B2B client acquisition · inbound, no cold outreach
Cold outreach eats time, burns goodwill and is regulated in most markets. We turn the direction around: our own niche sites rank in Google and show up in AI answers exactly where your buyers look for suppliers. We forward the inquiries to you, and your sales team only talks to companies that asked. No dialing for dollars, no bought contact lists.
Price Custom quote, agreed on the discovery call
01 · The problem
Classic B2B client acquisition often means building lists, calling, following up and calling again. Most contacts have no need right now, decision makers are hard to reach, and your salespeople spend hours on conversations that never become a quote. The cost per won client climbs without showing up clearly in any report.
Then there is the law. In the UK and the EU, unsolicited marketing emails and calls are restricted by rules such as PECR and the GDPR, and bought contact data raises its own data protection questions. Other countries have their own rules, and what is allowed depends on the channel, the recipient and the details of the case.
This is general information, not legal advice. For your own outreach, please ask your legal adviser.
02 · The alternative
Before a buyer sends an inquiry, they search: for suppliers in their region, lead times, standards, price ranges. More and more often they also ask ChatGPT or Perplexity, or read Google's AI Overviews. That is where we come in.
We build and run our own niche sites on separate domains: buying guides, comparisons, technical explainers and regional supplier pages, written to rank in Google and to be quoted in AI answers. Whoever has a question writes through the site's contact form or inbox.
We check every message against your criteria and pass on the ones that fit. Your sales team replies to a real question instead of persuading a stranger. The full model is explained on B2B lead generation.
03 · Comparison
Four common ways to win new B2B clients, side by side. On the difference between leads and lists, see buy B2B leads.
Simplified overview, not legal advice.
04 · How it works
We go through your offer, typical order size, delivery areas and free capacity. If too few people search in your niche, we tell you.
At our cost and on our own domains, with content on exactly the questions your buyers ask in Google and AI assistants.
Inquiries arrive in a dedicated inbox. We forward the ones that fit, and you have transparent access to everything that comes in.
Your team replies and closes. You pay per interested lead, on terms agreed in advance. Details on pay per lead.
05 · Lead criteria
The criteria are written into the agreement before the start. Messages that do not meet them are not billed.
The buyer got in touch first, on their own initiative.
They ask for something you actually sell, at a scope you can handle.
They are in a region or country you serve.
They ask for a quote, lead time, availability, technical data or a site visit.
06 · Fit
07 · Industries
Contract manufacturing, components, industrial suppliers.
Inquiries with drawing, quantity and tolerances.
Laser cutting, bending, assemblies.
Buildings, frames, platforms.
Design, installation, racking inspection.
Corrugated, custom packaging, pallets.
Ongoing cleaning for offices and facilities.
Production halls, machinery, post-construction.
08 · Example scenario
Illustrative example
Turning and milling, small and medium batches
“We are looking for a shop to make 300 aluminium milled parts, drawing attached. Is delivery in six weeks possible?”
Example scenarios show how the model works. They are not client results; names and numbers are illustrative.
09 · Demand
| Search term | Searches / month | Top-of-page bid (PLN) |
|---|---|---|
| how to get b2b clients | 50 | 76.4 |
| how to find b2b clients | 50 | 95.3 |
| how to find b2b customers | 50 | 95.3 |
| client lead generation | 50 | 62.6 |
FAQ
Not everywhere, but it is restricted in many markets. In the UK and the EU, rules such as PECR and the GDPR limit unsolicited marketing emails and calls, and the details depend on the country and the case. This is not legal advice; please ask your legal adviser about your situation.
No. We call nobody, send no cold emails and sell no contact lists. Every lead comes from a buyer who got in touch through our niche sites on their own.
No, it feeds them. Your team runs the conversations and closes, just with companies that have already stated a need instead of cold contacts.
The start after the discovery call is free. After that you pay per interested lead, at an individually agreed price. There is no public price list.
New sites need time to be indexed and to rank, so expect weeks to months. We give you a realistic timeline for your niche on the call.
We pass the inquiry to you so you can reply, and the data processing details are agreed in writing before the start. We give no legal guarantee; your data protection officer can review the agreement.
A short discovery call shows whether enough people search in your niche. No cold outreach programme, no cost to start.
Book a discovery callPrice: Custom quote, agreed on the discovery call
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Price Custom quote, agreed on the discovery call
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