Inbound B2B lead generation · pay per lead
We build and run our own niche websites that rank in Google and show up in AI answers, such as ChatGPT, for what your buyers search. Their inquiries land in a dedicated mailbox, we pass the relevant ones to you, and you sell directly. Every lead wrote first.
Price Custom quote, agreed on the discovery call
01 · How it works
Most lead generation companies sell activity: hours, campaigns, booked calls. We sell the result of demand that already exists: a buyer who searched, found an answer and asked for a quote.
We look at your offer, typical deal size, the regions you serve and how many new clients you can take on. If the numbers do not work for your niche, we tell you on the call.
Separate domains with buyer guides, specs and comparisons that answer what your buyers type into Google and ask AI assistants. Each site gets its own contact form and mailbox.
Inquiries land in the dedicated mailbox. We forward the ones that match your offer, and you get transparent access to the inbox, so you see everything that arrives, not only what we pick.
You reply, quote and close the deal yourself. You pay per interested lead, on terms written down before we start. Details on pay per lead.
02 · Lead criteria
The criteria go into our agreement before the start, so both sides judge every message by the same rules.
The buyer wrote first, through our site or the mailbox, by their own choice.
Asks about a product or service you actually sell, not something adjacent.
The buyer is in a region or country you serve.
Asks for a quote, lead time, availability, specs or a site visit.
03 · Fit
Entry is free, so we are selective: we only start where buyers really search and where you can turn their inquiries into sales.
04 · Industries
Our model works best where a buyer writes a specific inquiry: a drawing, a floor area, a quantity, a deadline.
Contract manufacturing, components, industrial suppliers.
Small and medium batches, inquiries with drawings attached.
Sheet metal, bending, laser and waterjet cutting.
Steel halls, frames, platforms and mezzanines.
Racking design, installation and inspections.
Corrugated boxes, custom packaging, pallets.
Office and facility cleaning contracts.
Production halls, machinery, post-construction cleaning.
05 · Inbound only
Every lead we pass on comes from a buyer who found one of our sites in Google or in an AI answer and chose to write. We do not buy contact lists, do not scrape databases and do not contact anyone who has not asked. That is why your first reply lands with someone who is already waiting for it.
Your website, SEO and brand stay out of it. Our sites and the mailbox run on separate domains that we own, so we never log into your systems or advertise under your name. If we stop working together, nothing changes on your side.
Inbound demand also carries data: what buyers ask, which specs they send, which regions they write from. You see it all in the inbox. For the basics, read what lead generation is.
07 · Example scenario
Illustrative example
Warehouse racking: design, installation, inspection
“New warehouse, about 1,200 pallet places, need a layout and a quote before the lease starts.”
Example scenarios show how the model works. They are not client results; names and numbers are illustrative.
08 · Demand
| Search term | Searches / month | Top-of-page bid (PLN) |
|---|---|---|
| lead generation services | 5,000 | 206 |
| lead generation company | 5,000 | 197 |
| lead generation agency | 5,000 | 129 |
| b2b lead generation services | 500 | 215 |
| b2b lead generation company | 500 | 312 |
| inbound lead generation | 500 | 195 |
FAQ
We build and pay for the niche sites ourselves and earn only when we pass you interested leads. That is also why we check fit on the discovery call and do not accept every company.
There is no public price list. The price per interested lead depends on your niche, deal size and how sales are counted, and we agree it individually before the start.
Only from buyers who found our sites in Google or in an AI answer, such as ChatGPT or Perplexity, and chose to write. We do not buy contact lists and do not contact anyone who has not asked.
No. Our sites and the mailbox run on separate domains that we own. We do not log into your site, change your SEO or advertise under your name.
Yes. You get transparent access to the dedicated mailbox, so you see every message that arrives, including the ones that do not meet the criteria.
New sites need time to be indexed and to rank, so this is not an ad you switch on tomorrow. We give you a realistic timeline for your niche on the call.
The criteria are written into the agreement before the start. If a message does not meet them, you flag it within the agreed window and it is not billed.
Our focus is B2B, where one inquiry is worth a real sales conversation. If you sell to consumers, ask on the call: some niches work, many do not.
A short discovery call, an honest answer on fit, and no cost to start.
Book a discovery callPrice: Custom quote, agreed on the discovery call
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Next step
A short form. We reply within one business day: whether we can help, and what the first step would be.
Price Custom quote, agreed on the discovery call
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We reply within one business day. Anything to add? Write to hello@kreal51.com.
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