About · Lab 51
A Shopify studio that tests on its own stores first.
KREAL51 started as the team behind our own brands. We launched six Shopify stores in seven months, broke things, measured things, and wrote down what worked. Then merchants started asking us to do the same for them.
So we turned the workshop into Lab 51: fixed scopes, fixed prices, short sprints, and a habit of treating every store like an experiment: measure, change, measure again.
- 6stores launched in 7 months
- 5of them are public lab reports
- 0hidden fees: prices are on the site
Brands we run
We run our own brands on Shopify.
Which means we pay for our own mistakes, and you don't pay for them twice.
- zubracolors.comLimewash paint · EU-wide · B2C + tradeLive Jan 2026 ↗
- kissmyskills.comDigital products · globalLive Apr 2026 ↗
- piercing69.comWholesale jewellery · PL → EULive May 2026 ↗
- limewash.plPaint & plasters · PolandLive Mar 2026 ↗
- mamawszoku.plPiercing & tattoo studio + shop · WrocławLive Jul 2026 ↗
How we work
House rules
- RULE 01
Price first
You see the number before the call, not after three of them.
- RULE 02
Scope frozen on day one
Short sprints only work if nobody moves the goalposts. New ideas go into the next sprint.
- RULE 03
You own everything
Store, theme licence, apps and code are in your name from the first day.
- RULE 04
Numbers, not adjectives
Before and after, measured. If we can't measure it, we say so.
Next step
One store. One fixed price. Tomorrow.
Tell us what you sell and where you are now. You get a scope and a fixed price within one business day.