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Lead generation · Manufacturers

Lead generation for manufacturers: RFQs from real buyers

Engineers and purchasing managers look for suppliers online long before they send a request for quote: “contract assembly services”, “turned parts supplier”, “custom metal parts manufacturer”. We build and run our own niche sites that answer those searches in Google and in AI assistants, collect the RFQs in a dedicated mailbox and pass the ones that match your capabilities to you.

  • Free to start after a discovery call
  • Pay per interested RFQ, terms agreed up front
  • Your website, SEO and brand untouched

Price Custom quote, agreed on the discovery call

01 · Buyer demand

What manufacturers and their buyers search for

The first rows are manufacturers looking for help winning business. The rest are buyers looking for a supplier, which is where our sites aim. A high bid means advertisers fight hard for that click.

Google Keyword Planner, English-language markets, 09.2025–08.2026. Monthly searches in range buckets; top-of-page bid in PLN.
Search termSearches / monthTop-of-page bid (PLN)
lead generation for manufacturers500260
manufacturing marketing agency500361
industrial marketing agency500308
digital marketing for manufacturers500174
contract manufacturing5,00044
machining parts manufacturers5,00033
contract assembly services500159
metal parts fabricators500104
turned parts supplier50061
custom metal parts manufacturer50042

02 · How it works

How we bring RFQs to a manufacturer

  1. Map what you can make

    Processes, materials, batch sizes, certifications and regions you ship to. That defines which buyer searches are worth a site and which RFQs you would actually quote.

  2. Build a niche site per process

    A buyer guide on our own domain: how the process works, tolerances, lead times, what to put in an RFQ. Written so Google ranks it and ChatGPT or Perplexity can quote it.

  3. RFQs land in a dedicated mailbox

    Drawings, quantities and deadlines arrive in a mailbox we run for your niche. You get transparent access and see every message, not just the ones we forward.

  4. You quote and sell directly

    We pass on the RFQs that fit, you reply under your own name and close the order. You pay per interested lead, see pay per lead.

03 · Lead criteria

What counts as an interested RFQ

Agreed in writing before the start, so an RFQ is judged by the same rules on both sides.

  • A part or product you make

    Process and material within your capabilities, not something you would have to subcontract.

  • Specification attached or described

    A drawing, a sample, a reference part or at least dimensions, material and finish.

  • Quantity and timing

    A batch size, an annual volume or a deadline, so you can price it.

  • A company buyer in your region

    Purchasing, engineering or an owner of a business you can deliver to.

04 · Buyer behaviour

How industrial buyers pick a new supplier

A buyer who needs a new supplier rarely starts with a supplier name. They search for the process, the material or the part, compare a few shops, and increasingly ask an AI assistant for a shortlist. Whoever explains capabilities, tolerances and lead times clearly gets the RFQ.

Most manufacturers do not have the time to publish that kind of content for every process they run. That is the gap we fill with our own sites, so your sales team only deals with buyers who already have a part to make.

05 · Fit

Which manufacturers this works for

A good fit

  • Contract manufacturers and job shops with free capacity
  • Component and industrial suppliers selling B2B
  • Someone on your side quotes new RFQs within one or two business days
  • Order values that justify paying for a qualified inquiry

Not a fit

  • Fully booked for the next year
  • Only one or two captive OEM customers and no plan to diversify
  • You need orders next week: new sites need time to rank
  • You want contact databases: we do not sell them

06 · By process

Pages for specific manufacturing niches

07 · Example scenario

What this could look like for a contract manufacturer

Illustrative example

Contract manufacturer of welded assemblies

Steel and stainless frames, small and medium series

Sites we would build
A guide to outsourcing welded assemblies, plus a regional supplier directory for frames and enclosures
Who writes in
Machine builders and OEMs looking for a second source

“We need a second supplier for 300 welded stainless frames a year. Drawings and 3D attached, can you quote by next week?”

Example scenarios show how the model works. They are not client results; names and numbers are illustrative.

FAQ

Questions from manufacturers

What does a lead cost for a manufacturer?

There is no public price list. The price per interested RFQ depends on your process, typical order value and region. We agree it on the discovery call, before any work starts.

Will you send RFQs for parts we cannot make?

We agree your capabilities and limits up front: materials, sizes, batch sizes, certifications. RFQs outside them are not billed, and you can flag any message within the agreed window.

Do the sites use our company name?

No. The sites and the mailbox run on our own domains. Your website, SEO and brand stay untouched, and you reply to buyers under your own name.

Do you contact buyers on our behalf?

No. Every lead is a buyer who found one of our sites and wrote first. We never contact anyone who has not asked.

How long until the first RFQs?

New sites need time to rank in Google and to be picked up by AI assistants. We give you a realistic estimate for your niche on the discovery call, and starting costs you nothing.

Check if your process fits

Tell us what you make and for whom. We will say honestly whether buyers search for it.

Book a discovery call

Price: Custom quote, agreed on the discovery call

Next step

Tell us about your business

A short form. We reply within one business day: whether we can help, and what the first step would be.

Price Custom quote, agreed on the discovery call

We reply within one business day.