Performance-based B2B lead generation
Most agencies bill for time and hope results follow. We do it the other way round: we build our own niche sites at our cost, buyers send inquiries, and you pay only for the ones that meet the criteria we agreed in writing. No retainer, no paying for activity.
Price Custom quote: price per interested lead agreed individually
01 · Models
Every pay per lead marketing agency says it is paid for results. The difference is what counts as a result, and where the leads come from.
02 · What you pay for
The four criteria are written into the agreement. You have transparent access to the inbox, so both sides look at the same messages.
The buyer contacted us first, through our site or the dedicated mailbox.
Asks about a product or service you sell, in a quantity or scope you handle.
The buyer is in a region or country you serve.
Asks for a quote, price range, lead time, availability or a site visit.
03 · Free start
Free. We look at your offer, deal size, regions and capacity, and tell you honestly whether pay per lead makes sense for your niche.
Lead criteria, the price per interested lead, the window for flagging leads and how we report are written down. Nothing is billed for setup.
We research what your buyers search, write the content and launch our own sites with a dedicated mailbox. You pay nothing while they get indexed and start to rank.
You pay only for inquiries that meet the criteria. Months without leads cost you nothing.
04 · Example scenario
Illustrative example
Custom corrugated boxes and pallets for manufacturers
“We need 5,000 printed shipping boxes a quarter, can you send a quote with lead times?”
Numbers show how the counting works, not what to expect in your niche.
05 · Why we do it
We are not a charity. A niche site that ranks keeps bringing inquiries for years, so we invest in it upfront and earn over a long partnership. That only works when the niche has real search demand and your offer converts, which is why we check fit first and do not accept every company.
To keep it fair for you, each inquiry goes to one company only, and we agree on the call how we handle other companies in your industry and region. The sites, domains and content are ours; the buyers and the deals you win are yours.
If you want to compare models before the call, read pay per lead vs retainer and our notes on B2B cost per lead.
06 · Demand
| Search term | Searches / month | Top-of-page bid (PLN) |
|---|---|---|
| pay per lead marketing agency | 5,000 | 133 |
| pay per lead | 500 | 144 |
| pay per lead generation companies | 500 | 205 |
| performance based marketing agency | 500 | 173 |
| pay per lead marketing | 500 | 122 |
FAQ
Yes. The discovery call, the niche sites and the mailbox are on us. You pay only per interested lead, on terms agreed before the start.
Individually, based on your niche, typical deal size and how competitive the searches are. There is no public price list; we agree the number on the call and write it into the agreement.
Flag it within the agreed window and it is not billed. Since you see the inbox yourself, there is no argument about what arrived.
Appointment setting usually means an agency contacts people first and books meetings. Our leads are buyers who found our site and wrote on their own, with a concrete question.
Sometimes, yes. Some partners prefer a percentage of closed deals. It depends on how sales can be tracked; we discuss it on the call.
Each inquiry goes to one company only and is never resold. How we handle other companies in your industry and region is agreed on the call.
The terms, including notice, are agreed before the start. Because there is no retainer, you never pay for months without leads.
Book a discovery call. If your niche fits, we start at our cost and you pay per interested lead.
Book a discovery callPrice: Custom quote: price per interested lead agreed individually
Next step
A short form. We reply within one business day: whether we can help, and what the first step would be.
Price Custom quote: price per interested lead agreed individually
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We reply within one business day. Anything to add? Write to hello@kreal51.com.
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