Google Ads management · B2B · lead generation
Google Ads management that counts leads, not clicks
Most B2B accounts we look at optimize for the wrong thing: clicks, form fills from students, calls from job seekers. We set up tracking that tells Google which inquiries turned into real opportunities, and let the campaigns chase those.
- Free Google Ads account audit
- Conversions imported from your CRM
- Landing pages built for each campaign
Price Custom quote after a free account audit
01 · Scope
What we manage in Google Ads
Search campaigns
Tight keyword groups by service and intent, negative keyword lists that keep out job seekers and DIY searches.
Performance Max
Only with clean conversion data and brand exclusions, so it does not just harvest your own brand searches.
Remarketing
Reach buyers who read your service pages but did not ask for a quote yet. B2B cycles are long.
B2B campaigns
Schedules, regions and bids set for business buyers, not consumers.
Account audit
A structured review of settings, tracking, search terms and spend, with a prioritized fix list.
Landing pages
A focused page per campaign, built to convert the click you paid for.
02 · Measurement
How we measure Google Ads for B2B
A form fill is not a lead until someone qualified it. Google needs to learn the difference.
Offline conversions from your CRM
Qualified leads and won deals sent back to Google Ads, so bidding learns from real outcomes.
GA4 and enhanced conversions
Forms, calls and email clicks tracked accurately, with consent mode set up properly.
Lead quality review
We read the search terms and the inquiries, not only the dashboard, and cut what brings poor fits.
Cost per qualified lead
The main number in our reports, next to spend and conversion volume.
03 · How we start
From audit to running campaigns
Free account audit
We review your account and tracking and show you where the budget leaks.
Tracking first
Conversions, CRM import and consent mode fixed before we scale any spend.
Campaigns and landing pages
Restructured campaigns, new ads and a landing page per offer where needed.
Weekly optimization
Search terms, bids, ads and pages adjusted every week, with a monthly report in leads.
04 · An honest check
When we advise against Google Ads
Paid search is not right for every B2B niche. We will tell you on the audit call.
Google Ads makes sense when
- Buyers search actively for your service
- Your deal value covers the click costs in your niche
- Someone answers new inquiries quickly
Consider other routes when
- Search volume is tiny and clicks are very expensive
- You need to build trust before anyone asks for a quote
- You prefer to pay per lead rather than per click
05 · Alternatives
Pay per lead instead of per click
For some niches organic search brings inquiries at a lower cost than ads. You can build that on your own site with B2B SEO, or skip the build entirely with our pay-per-lead lead generation: our niche sites bring the inquiries and you pay for interested leads only.
Many companies run both: Ads for immediate demand, organic for the long term.
06 · Demand
How often companies search for PPC lead generation
| Search term | Searches / month | Top-of-page bid (PLN) |
|---|---|---|
| ppc lead generation | 500 | 160 |
| google ads management services | no data | no data |
| google ads audit | no data | no data |
FAQ
Google Ads management questions
How much does Google Ads management cost?
There is no public price list. The fee depends on the number of campaigns, markets and the work on tracking and landing pages. You get a written quote after the free audit. Ad spend is paid by you directly to Google.
What does the free account audit include?
A review of account structure, conversion tracking, search terms, bidding, ads and landing pages, with a short list of fixes ranked by impact. You can implement it yourself or with us.
Do I keep access to my Google Ads account?
Always. The account, data and billing stay in your name. We work with manager access that you can remove at any time.
Is Performance Max good for B2B?
It can be, once conversions reflect qualified leads rather than every form fill. Without that it tends to find cheap, low-quality conversions. We usually start with search and add Performance Max later.
Do you need a minimum ad budget?
We do not set a fixed minimum, but the budget must buy enough clicks in your niche to learn something. On the audit call we estimate whether your budget makes sense.
Get a free Google Ads account audit
Give us read access and a short call. We show you what works, what leaks budget and what we would change first.
Book a discovery callPrice: Custom quote after a free account audit
Next step
Tell us about your business
A short form. We reply within one business day: whether we can help, and what the first step would be.
Price Custom quote after a free account audit
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